Why is it that film posters have become more valuable than oil paintings ?
I have only just learned that the poster for the 1974 film of ‘Swallows and Amazons’ was painted by the Italian artist Arnaldo Putzu.
Thomas Connery enlightened me, writing: ‘Whether it be Space 1999, The Railway Children, The Rollers or Jaimie Sommers, he always captured likeness’ of stars faithfully and remarkably accurately.’
I agree. He portrayed Virginia McKenna well. I wonder how large the original painting was and if any of the sketches have survived.
I have been given brown eyes and look a bit worried but am hugely honoured to have been featured at all. Kit Seymour looked far more cheery.
A version of the artwork was used on cinema tickets, establishing the green parrot as one of the stars. I do like the way that Roger’s head looks out from the oval. This one gives Amazon a dark sail and shows the Amazons adopting different poses from on the poster. Nancy has folded arms and Peggy has her hands on her knees. Her stance is comic but a bit improbable. They have the wind behind them. What if the boat had gybed?
The ticket matched the souvenir programme for the film premier held in Shaftesbury Avenue on 4th April 1974. You can see inside this in an earlier post here.
I also have a large sepia poster given to my mother by a cinema. I can remember being too shy to ask for it, but she persevered. I haven’t seen another since.
As children, we all asked, ‘Who was sailing the boats?’ Magnus Smith, who now looks after Swallow, says that you can tie off the mainsheet and Susan could just about be controlling Swallow’s tiller, but Amazon looks a bit precarious. I don’t expect Arnaldo had any experience sailing dinghies. Ours were on a collision course, pitched at odd angles with rather high reefing points but he added a swashbuckling spirit, and a bit of white water spray, which is always exciting.
Arnaldo Putzu (1927-2012) began working for Rank in the 1950s and moved to London in 1967. He worked on the advertising material for many iconic movies including That’ll Be The Day, featuring David Essex and Ringo Starr, which Claude Whatham directed in 1972 prior to working on Swallows and Amazons for EMI Films. Is that the cover of the LP in the right hand corner? Claude Whatham gave me a copy. It included the song ‘Smoke Gets In Your Eyes’.
This one is bordered by fairground lights, where as ours had been given the feel of a treasure map, with the credits on the reverse, which was clever. The original lettering, trendy in the mid-seventies, faded from fashion for a while but came back on-trend for the 40th Anniversary. The painting was somehow ageless, being used for the DVD cover up by StudioCanal until 2016. They still sell it as a jigsaw puzzle or on a mug.
According to The Guardian, ‘Putzu created some of the most famous Italian film posters of the 50s and early 60s, painting such stars as Sophia Loren and Gina Lollobrigida.’ By 1973 ‘Putzu found himself the top-rated and most in-demand poster illustrator working in Britain. His output over the 1970s included oddball Hammer Horror fantasies such as Creatures the World Forgot and Legend of the 7 Golden Vampires. For the Get Carter posters he put the ruthless gangster (played by) Michael Caine into an unlikely floral jacket, demonstrating the whimsical humour that makes his best posters unforgettable.’ An original of this poster signed by Michael Caine was once valued by Sotherby’s at between £4,000 to £6,000.
You can see more of of Putzu’s artwork here.
Lesley Bennett, who played Peggy, still has her copy of the original film poster. She should probably get it signed by the actors. Others were pasted in London Underground stations, which I found alarming as a child.
I spied a framed poster on display at Windermere Jetty Steamboat museum, where it was featured on BBC Antiques Roadshow. There is more about the movie memorabilia, which was valued by the expert Marc Allum, here.
Some originals have been for sale on this site here. Studiocanal sell various prints here.
You can read about the adventures we had making the movie in ‘The Making of Swallows and Amazons’ and the multi-media ebook entitled ‘The Secrets of Filming Swallows and Amazons’ which retails for £2.99. You can ‘Look inside’ and read the first section for free here:
Swallows and Amazons, 1974 is currently streaming on Amazon Prime Video where you can watch the film trailer. HotDog.com has a review of Amazon’s streaming service, including a 30-day free trial offer.