The premier of the feature film Swallows & Amazons was held at 2.30pm on Thursday 4th April 1974 in Shaftesbury Avenue, in London’s West End when I was aged 13. Those who watch it on television today, or have the DVD, are amazed to hear it was first released more than fifty years ago. Please forgive me if you have seen these photos before but it seems quite a date to celebrate.
I was aghast when the tickets arrived. They were so expensive. Normal cinema tickets cost 80p. However, unknown to me, two families we knew well came along and I still meet others who made the screening, one of whom became a good friend of mine at university.
The Royal Gala Matinee was held in aid of the charity KIDS, which works with disabled children, young people and their families. The society is still going strong and has been celebrating its own milestone anniversary recently.
I broke up from boarding school on 2nd April and arrived home to find Mummy had bought be a green pinafore dress for the occasion. I still have it. She put my hair in Carmen Rollers and found velvety outfits for my younger sisters Perry and Tamzin who had appeared as film extras in the Rio scenes. She persuaded us all to wear ballet shoes. I felt conscious and would have preferred my clonky school shoes but they were black and had a classic feel. Mum wore a new blue two-piece appropriate for the afternoon screening, with a broach her father had given her. Dad took these black and white photos and drove us to London. Busy at work, he went to Paris the next day, my mother’s 37th birthday.
I don’t remember where we met up but we arrived in Shaftesbury Avenue by taxi with my house mistress, Sister Allyne, and head mistress Sister Ann-Julian, who had travelled up from Wantage in Oxfordshire.
Of all films, they found The Exorcist was showing at the same cinema. I gazed up at the billing outside the entrance, more interested in seeing the names of Virginia McKenna and Ronald Fraser with the romantic design of the graphics spelling out Swallows & Amazons.
The first thing that happened was that I was whisked off for lunch with the five other children in the cast by Claude Whatham, the director. He chose a bistro where I chose hamburgers and chips. It was good to have a chance to catch up with the others and avoid the press. I’m not sure what the rest of my family did, but can only presume they found something to eat.
We arrived at the ABC cinema to find they had already taken their seats in the audience. We met up with Ronald Fraser and Richard Pilbrow, the film producer, who introduced us to Princess Helena Moutafian, Patron of KIDS, who the Earl and Countess of Compton had brought to celebrate the film’s release and help raise funds for the charity. Mummy had insisted I made a curtsey to each person I was introduced to. Did this include members of the Press?
We also met a number of Ladies: Lady Bridport, Lady Onslow, Lady Nelson of Stafford, Lady Harford and others listed below who must have arrived with their children. It was all quite something.
Please note that Simon West, (to the right in the top photo) was wearing a tie that matched exactly with the floral print of his shirt. This was the height of fashion in 1974, something I have yet to see revived or replicated. While Kit Seymour and Lesely Bennett who played the Amazons both wore jackets with trousers, Suzanna Hamilton wore a Laura Ashley pinafore dress, which would be considered a treasured vintage piece today. My mother was horrified that Ronald Fraser had his collar button undone, but I think that was a nod to trendy-ness. He also wore a badge in support of the charity pinned to his lapel. Badges were all the rage at the time and collected by all.
As you can see, we met Bobby Moore, the Hollywood actress Patricia Neal, the Norwegian Bond Girl Julie Ege and Spike Milligans’ family. Will Travers, now the CEO of the charity Born Free, came with his sister Louise Travers to represent his mother, Virginia McKenna who sadly couldn’t be with us.
A commemorative programme was being sold with a sepia version of the film poster on the cover:
Inside there were several pages about those who appeared in the film. I still have a copy:
The opposite page:
It wasn’t until years later that I was shown copies of the stills used to advertise the film inside cinemas.
The original film posters, which once hung in the London Underground, have become collector’s items, valued at about £240 each on eBay. Studiocanal, who now own the film rights, have a selection of posters available as framed prints if you click here.
This was the version used as an advertisement in the Sunday Times forty years ago.
‘The Secrets of Filming Swallows & Amazons’ is available as an ebook on Amazon Kindle and for other e-readers via Smashwords. It has been described by one reviewer on Amazon as the equivalent of DVD Extras, as it explains how we made the movie in the Lake District, back in the summer of 1973, as well as how the film was promoted and received in the UK.
While the paperback includes a number of illustrations, but this ebook is unique in that it gives links to behind-the-scenes footage shot on location by my parents.
Sophie Neville 