When I look back on our lives as they were forty years ago I can’t help smiling. Whilst one is impacted by fashions that were too unfortunate to be revived – those collars we thought so groovy – other things haven’t changed at all. I don’t think sailing shoes or jean jackets have ever been out of circulation.
In July 1973 Claude Whatham, pictured above in his Levis, had my sisters and I in a series of three Weetabix commercials that depicted life in 1933, forty years before, when the Great British breakfast cereal was first launched on the market. There seemed to have been a wider difference between the thirties and children’s lives in the seventies than in the last forty years. But am I right?
Whilst we had never seen stocks of corn until we went on the set especially constructed for the advertisement, Percy Baxter had made them himself back in 1933 when he lived and worked on the Cotswold hills.
The Land Rover in this behind-the-scenes shot could the same vehicle used on a film set today.
Meanwhile, my mother was presenting her afternoon television programme for HTV West called ‘Women Only’ – dressed in her Donny Osmond hat. I would happily wear her suede coat today and can often be seen in the hat. The lace-up boots looked good recently with a Wonder Woman fancy dress outfit but were terribly uncomfortable. My sister still hasn’t forgiven me for giving them away.
As always, well made things of quality have endured, and those faithful goods from Land Rovers to Levi jeans, Puffin Books and Weetabix are, thankfully, still being produced.
I have been writing about life in England nearly fifty years ago, reflecting on how our lives have changed. Can you help me?
I’d love to receive comments (below) on how you remember aspects of growing up in the early 1970s. What did you eat then? Where did you go on holiday? What was it about 1973 that impacted you?
My husband remembers long hair, flared trousers and shirts with massive curved collars. I always longed for an embroidered t-shirt with wide sleeves or a cheese-cloth shirt but loathed the feel of acrylic jumpers and ribbed polo-necks. Stripy ones.
The food was pretty applauding. My friend Suzanna has just reminded me about the innovation of Italian cooking. Spaghetti was the highlight of our lives; a treat that we might have on Saturdays or for a party when red candles would be pushed into wine bottles and checked paper table cloths could enhance a Bistro image. However prawn cocktail was the pinnacle of popular aspiration, although us children preferred picking of the shells off prawns ourselves.
At parties you’d be offered chunks of cheese and pineapple on cocktail sticks stuck into a half a melon that had been covered in tin foil. I always rather longed for the melon. Homemade beer was regrettably all the rage, along with freezing your own runner beans. The process was quite fun (we enjoyed sucking air out of the freezer bags with a straw) but the beans were stringy and disgusting.
My family thought having to bring-a-bottle to parties was a great idea but we loathed the fact that cigarettes were smoked everywhere you went.
Colour televisions were only just beginning to arrive in people’s homes. They were terribly expensive. We had to make do with our crackly black and white screen, watching Blue Peter,Animal Magic and Tony Hart presenting Vision On with cartoons such as Marine Boy until Childrens’ Television ended with The Magic Roundabout just before Daddy came home from the Works in time for the 6 O’Clock News.
We were allowed to stay up to watch Dick Emery , Benny Hill, and ‘Titter ye not’, Frankie Howerd along with dramas such as The Onedin Line. There was one sit com starring Wendy Craig entitled Not in front of the Children, which of course we all wanted to watch. What influence did this have on our young minds?
Mummy worked for HTV West presenting an afternoon programme called Women Only with Jan Jeeming. She also read the letters on Any Answers?, which was produced by BBC Radio Bristol by Carole Stone. I was so impressed – amazed – to meet a female radio producer.
Our holidays were spent camping in Wales when we used an orange dome tent and yet slept on fold-up sun-loungers. Sailing was all about Mirror dinghies, which you could buy in kit form and make out of plywood. We couldn’t afford one. but in the late 1970’s Dad bought a fibre-glass Topper, which was the height of cool. He called it Earwig.
My family were very keen on taking home movies. Dad usually took slides when we went on holiday, which were viewed along with the supper-8 footage at Christmas time when he pushed the furniture back, took down a painting and projected our memories onto the wall.
What have I forgotten? Do post your own recollections, especially of sailing and camping in the early seventies, in the comments below.