“The graphic novel version of ‘Swallows and Amazons’?” Not exactly. These illustrations made up a five-part “serialisation strip” or “picture strip” provided for cinemas to include in promotional material advertising screenings of the original movie. They were designed to be, “particularly suitable for running on the Children’s Page of your local newspaper for the five days proceeding the film’s premiere.”
These were distributed in April 1974 along with colour photographs, black and white stills and background information on the characters and the actors who played them. The quotes are quite fun: ‘Ronald Fraser has few illusions about either his face or his dramatic abilities. “…it’s the old hooter that does it you know… I read Swallows and Amazons many years ago as a young rip and seem to remember imagining myself as John, leader of the Swallows. Now it turns out that I’m Uncle Jim after all.”‘
Dame Virginia McKenna said how much she loved the books, explaining that she was on a family holiday in Sardinia when she was offered the part of mrs Walker. Her husband, the film actor Bill Travers, accepted on her behalf, knowing she would love working in the Lake District.
The film director, Claude Whatham was also profiled. He had previously made the movie “That’ll Be The Day” with Ringo Starr and David Essex, which was released in cinemas with an LP featuring pop songs of the 1950s.
The LP that accompanied ‘Swallows and Amazons’ was narrated by David Wood, the screenwriter who had adapted Arthur Ransome’s novel. It is rather wonderful to have a recording of Wilfred Joseph’s iconic score. I was amazed to find pictures of myself on the cover.
Specialist advertising material such as this, being over fifty years old, is both rare and collectable. Four jigsaw puzzles and the Puffin paperback were produced, featuring film stills taken on location by Albert C Clarke.
There were puzzels, such as this maze, along with pictures to colour and “spot the difference” blocks, which you can see on an earlier post on this website. All these ideas were probably generated by our wonderful film publicist Brian Doyle. I’ve written about the preview screenings and his work on an eariler post here.
Brian was on location the entire time we were filming, showing around journalists almost every day. You can read the full account of how we made the film in ‘The Making of Swallows and Amazons’, which is now available as an audiobook, narrated by me, Sophie Neville.
Sophie Neville 